Denmark : The Model Matrix For A Brave New World.

By Philip Jones 29th August 2008

“The perfect totalitarian state is one where the all powerful political bosses and their army of managers, control a population of slaves who do not have to be coerced because they love their servitude.” Aldus Huxley Brave New World.

In Huxley’s novel `Brave New World`, humanity lives in an apparently `Utopian` carefree, healthy and technologically advanced society .` Art, science and religion along with any vestiges of individuality and human emotion have all been corrupted and or erased in order to construct this Utopia. Warfare and poverty have been eliminated and everybody is permanently happy due to government conditioning and drugs. Also among the `eliminated` are `family, culture, literature and philosophy. Hedonism rules along with it’s `bed partners`, promiscuous sex and drug abuse, in the form of `Soma.` A powerful psychotropic drug, rationed by the government in order to allow citizens escape from painful memories through hallucinatory fantasy. Social stability is maintained via deliberately engineered and strictly enforced social stratification.
Being a foreigner living in Denmark has had it’s disadvantages. But the opportunity to observe and even live in such a society has been priceless. It is fair to say that it was my arrival here back in the mid nineties which ruptured my own complacency, and began my journey of discovery. I have written previously at length about my own experiences in Denmark (See Brave New Denmark & Happyland on so I will not indulge myself any further here. But what I must point out is that over the past eleven years, I have come to realise that there is something `Very Rotten In The State Of Denmark.`

In the Matrix movie, the Morpheus character says to Neo, “The Matrix is a system Neo, and that system is our enemy. When you are inside it what do you see? The minds of the very people we are trying to save. But until we do, these people are part of that system and that makes them our enemies. You have to understand that most of these people are not ready to be unplugged. And many are so hopelessly dependent on the system, they will fight to defend it.”
It is all but impossible to `unplug` Danes from their `Matrix`, because they cannot or will not see that it exists, even when one presents compelling evidence that it does.. This coupled with the fact that they have been indoctrinated from kindergarten into believing that it is the perfect social model, and the only path to a just and happy life. All but a few react with extreme indignation when any failings in this `flawless` Danish state are pointed out, or idiosyncrasies in the Danish character are spotlighted.

The very inference that Denmark is a Totalitarian State along the lines of Huxley’s novel, which controls and micromanages their lives, causes a reflex `knee jerk` reaction which in it’s uniformity of response is startling. In effect, the whole Danish nation is locked into a state of mass denial and self delusion, or a condition known as `cognitive dissonance`. Simply put, this means to be in a state of inner conflict, when one’s belief system and experience do not corroborate each other. What then occurs as David Icke explained in a recent article is that ;
“ The effects of this inner disharmony have to be addressed either by accepting that one’s belief system is false, or by finding a way to justify the original belief. Most opt for the second recourse.”
The late Psychologist Leon Festninger, a student of Kurt Lewin (himself an inspiration of the `Tavistock Institute` ) wrote in the book, `When Prophecy fails;`

“'The individual believer must have social support. It is unlikely that one isolated believer could withstand the kind of disconfirming evidence we have specified. If, however, the believer is a member of a group of convinced persons who can support one another, we would expect the belief to be maintained and the believers to attempt to proselyte or to persuade non-members that the belief is correct."
In other words, when one’s erroneous and discredited belief system, whether it be social, political or religious is shown to be evidently so, there is a clambering for safety in numbers. For the more there are to prevaricate and justify, `move the goal posts` if you will, then the greater the probability that the belief system, however discredited will remain the `received wisdom` of the masses.
This describes Denmark exactly. Unlike other nations whose citizens in my experience, are able to perceive and recognise not only the positives in their societies, but the negatives also, Danes have been so inculcated with a sense of self righteous superiority, that they in `parrot fashion` continue to herald unquestioningly the wonderment of the Danish Social Model as being a pinnacle of human achievement.
In a plethora of recent opinion polls, Denmark has been called the `happiest` place on earth. How can this be? How can a people so totally controlled claim such happiness? To answer the question: they don’t know any better. All the avenues of information reinforce this message daily. Other forms of social structure are always spoken about in the media and the state `education` system in negative terms. A walk along any Danish street will prove conclusively that this is not the happiest place on earth. As I have written previously, Danes are `content` in their servitude. There is no need for coercion or brute force on the part of government here. Each Dane knows and understands his/her place in the Matrix.

So as factories begin to close, and jobs are lost or outsourced to the East. As food prices and utility bills rise far above those of other EU countries. As the already intolerable tax burden increases incrementally and relentlessly each year. As interest rates rise, and more and more Danes find themselves in extreme debt. The Danish people’s self delusion chip `kicks in` and they `pat` each other on the back and consolidate the national state of denial. In the Danish news this week, Lene Mobjerg wrote :
“More than 200,000 Danes (out of a population of 5 million) and 28,000 Businesses are registered as debtors. 155, 000 new cases were filed during the first half of 2008 alone. The total debt owed by Danes is now 8.4 Billion Kroner ($1.6 Billion), and a large cross section of the population have severe economic issues to deal with. The largest debtor group are the 21-30 year olds, 7% of which are in serious financial trouble. In the 30-40 year demographic, nearly every registered debtor has upwards of 3 cases to his/her name.”
Yet still, almost every Dane one speaks to refuses to accept that perhaps their Brave New World is not so `brave` and that there is `trouble in paradise`. Debt is a powerful force of enslavement.
Danes as a people are in many ways in a state of `arrested adolescence`. The Children of the Sixties are as elsewhere now in the positions of power, and there is an almost ethereal feel about the place. One will find professionals in their fifties clothed in shorts and sandals. It’s almost as if `Woodstock` was only last week. But this seemingly Liberal Socialist veneer is only a mask for what is in actuality a ruthless Corporate Fascist State, which will tolerate no dissent whatsoever, and holds control, not by force of arms, or by the use of surveillance cameras as in the UK, but by the use of an indoctrinated mindset which imbues it’s citizens with a `There’s nothing you can do about it` mentality, combined with ever increasing use of prescribed anti depressants to those whose programming, because of their paltry existence in what is essentially an open `mind prison`, begins to break down.
Then you have the `Gatekeepers` of the Danish `Matrix`. All themselves victims of the brain numbing propaganda hurled at them from childhood, perpetuated in schools and universities and reinforced daily by the state/corporate media. The parents, priests, teachers, police, soldiers, doctors, journalists and the `censors` who make sure that nothing is put into print, published or broadcast which will create confusion, doubt or dissention. Of course, just a little harmless and minor criticism is published in order to maintain the illusion of democracy and freedom. But nothing which will provoke real debate on any contentious subject..
Then there are the `neighbours` and the `community groups` ever watchful that no one raises his or her head above the ramparts, or breaks ranks, ceases to conform or displays any unnecessary signs of individuality. In fact and amazingly so, in Denmark and the other Scandinavian lands, there is a code of conduct used to enforce this `gatekeeper` mentality. It is known as the `Jantelav` and has it’s origins in the small villages and hamlets of Denmark back in the 18th and 19th centuries. The `code` was formulated by a Danish writer named `Aksel Sandemose` who included it in his novel, `A Fugitive Crosses His Tracks` in 1933. He based it on the closed and narrow minded behaviour he had witnessed as a child, and did not intend it to become what it has, a means by which a whole people’s view of themselves can become degraded.
The Tennets of the `Code` are:
1. Don’t think you are anything.
2. Don’t think you are as good as us.
3. Don’t think you are smarter than us.
4. Don’t think yourself better than us.
5. Don’t think you know more than us.
6. Don’t think you are greater than us.
7. Don’t think you can do better than us.
8. Don’t laugh at us.
9. Don’t think that anyone cares about you.
10. Don’t think you can teach us anything.
Now it has to be understood that this code describes entirely the attitude and mentality of the majority of Danish people. Was there ever a more perfect tool for controlling a society. Degrade their self image and belief in their purpose, their ability to excel and shine. Look at the last `tenet`. `Don’t think you can teach us anything`. For anyone who has come to live here with a craft or trade or other expert skill, that in a nutshell illustrates how impossible it is to introduce new ways and ideas into Denmark. Danes do not believe that anyone can teach them anything. Therein lies the contradiction. Arrogance on the one hand, perpetual self degradation on the other.
I am convinced that Denmark is the Model Matrix for a `Brave New Europe` followed by a `Brave New World`, and it’s `software` is being exported internationally. Unless people of all races, religions, political persuasions, creeds and any other grouping are able to recognise it‘s programmes` and refrain from `plugging` themselves into it, slavery of a kind hitherto not experienced in all of human history will ensue on a Global scale.
Experience has equally convinced me that any such `unplugging` is not going to happen here in Denmark, because the people don’t believe any problem exists or recognise it‘s credentials. This is after all the `perfect social model` with a population of people who are constantly told they have it better than anyone else, even though they are worthless and undeserving. And there you have the `sting`. People who believe themselves undeserving or unworthy have low expectations. They expect very little and are ever grateful to their benevolent masters for the `scraps` thrown them.
As Goethe put it, “None are more hopelessly enslaved, than those who falsely believe they are free”.


-1 #1 Peter B. Jensen 2009-08-13 06:18
I think this is a fair presentation of the danish spirit although it merit a few comments. Not an attempt to falsify it but rather adding a bit to the perspective as seen from inside a native danes eyes (albeit a sceptical one).

First about the jantelov. The tradition itself is not unique to Denmark and it has strong similarities to the asian traditions of subservience and humility, though flavored to fit the danes. It is also a bit more convoluted than just the tennets. As you describe danes have an unwaivering faith that our country is especially blessed with all the best man has to offer, so the jantelov also has a dark ironical side when combined with this superiority complex. We can afford to be humble because we each share the secret that in reality we are the best, which fits well into the danish mentality and humor.

I believe the Huxley society you describe also comes from a different set of facts. We have incorporated the best and brighest ideas from both communism and capitalism into our society, not to make a perfect utopia but at least enough that the political schism which still dominates all of the western democracies does not lie forefront in the danish mind. Most political leaders up till now have been keenly aware not to disturb this balance so the debate is not high strung because the stakes are not paramount.
This creates the impression that danes are placid, but also free up alot of thought process that can then be spend on other pursuits - such as the pursuit of happiness.

Spending relatively more time pursuing happiness drives danes futher into both extremes. Those that believe we must be, simply because we have the time to search for it. And those that still isn't any happier despite the fact that we should be and therefore goes into their selfmedicated depression in order to sort out this inexplicable paradox.

A last thing that comes to mind is the relationship between the state and the citizen. Because the state has a high degree of influence and interaction with each citizen it changes the role from being lofty faraway administration to being a sort of extended family (exaggerated, but could not think of a better term). It is the fallback position so it is not just an opponent, but also a guide and a friendly helper which is why danes are less inclined to rebel against the state.
Because of this we are also quite anti-autoritarian and danes are more easily pursuaded than goaded or intimidated into action or inaction. Only if the notion of the state is concieved as evil or narrowminded and tyrannical can I see this as a bad thing.

The bonus, and that is why all of this is possible, is that danes have a great sense of security. Not only for ourselves if we muck up our lives and end flat in the dirt, but also in the knowledge that that state takes care of pension and education, sickness and poverty for our loved ones no matter how we started out.
This is a very high expectation to put on society, so I respectfully disagree that danes have low expectations. We are not ignorant to the problems that do exist, but as long as they are neither life threatening or absolutely defining for our future we don't work ourselves into a frenzy over them.

A final word, although comments should be short (sorry). I fear much of this should be in the past tense. Denmark is being swept into the global currents and the longstanding stability is in grave danger as we once again split ourselves into the fractions we had united, and as we resume putting emphasis on quite trivial matters such as ideological values or individual beliefs.
0 #2 Deltager 2009-08-16 20:24

This box will not accept my full reply. To view it reply, visit :

Thanks for writing,

0 #3 Philip Jones 2009-08-16 22:12
Dear Brian,

(Please forgive the poor quality of the punctuation. This program will not accept some characters)

An intelligent if expected response. Time to wake up my friend. You have swallowed the `red pill`.Read some more, and digest it gently.

It is almost pointless addressing your comment because as I have written at length, Danes are so much a part of their Matrix, they will defend it to the very end, which is precisely what you are doing here.

You are clearly an intelligent and perceptive individual who has a fair grasp of the English language. May I suggest you read my `DK-Ultra : Constructing the Mind Control State.`

It really isnt your fault, you cannot be blamed. Your reply is like it came straight out of the Matrix movie:The Matrix is a system, and that system is our enemy. When you are inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters, the very minds of the people we are trying to save. But until we do, these people are part of that system and that makes them our enemies. You have to understand most of these people are not ready to be unplugged. And many are so...hopelessly dependent on the system that they will fight to protect it.

Danes just will not see it!

Thanks for writing.

Respectfully and in sympathy,


For a view of the full reply visit my blog, `The Righteous Alliance.`
0 #4 Mr P 2009-11-17 20:31
"So as factories begin to close, and jobs are lost or outsourced to the East"...this couldnt be more applicable than in recent months. There has been a spate of danish companies relocating abroad.

The alarm call of this so[censored]t system collapsing is the sound of the bouncing welfare cheques.

Great article Philip!
+1 #5 Ms. B 2009-11-19 02:05
I am an American who spent several years in Denmark. I am curious to know if Philip is American because he sure sounds it? Only an American(more specifically, white American) would judge another culture so harshly. If it's different from the way we do things in the good ol USA, then there must be something wrong with it right?
The spirit behind Danish "jantelov" is that people should be thought of as equal with no one being better than the other. This is FAR from the American mentality where we base our daily lives on "keeping up with the Joneses".

For all the things that Philip has bad to say about the Danes and Denmark, there must be a lot more good that he has not spoken of since he is still there and has been for so long.

I have been back in the USA for over 3 years and I sure miss health care, higher quality food, better public schools and childcare, safer roads and public transportation,less crime, steady employment! Our grass is not so green right now Philip.
0 #6 Doug 2009-12-01 21:10
Ms. B-

You "accuse" Philip of being an American because "Only an American (more specifically, white American) would judge another culture so harshly."

What you are clearly missing is that we Americans are also more than willing to judge our own culture harshly as demonstrated by you.

I have observed that American education puts far more emphasis on criticism and argument than Scandinavian education. Our political climate reflects this trend and I assume that many Americans would agree that well reasoned criticism is the first step of effective political activism.

The problem Danes is that as soon as you make a justified criticism of Denmark, its culture or welfare state, you get Peter B. Jensen's drivel: "...danes have a great sense of security. Not only for ourselves if we muck up our lives and end flat in the dirt, but also in the knowledge that that state takes care of pension and education, sickness and poverty for our loved ones no matter how we started out."

Ask the thousands of Danes who are denied the right to live in their country with their spouse if this statement is true. Ask Danes who have moved to Sweden for affordable housing or to live with their families how "secure" they feel when denied unemployment insurance from the system they payed into because they live on the wrong side of the water.

As an American, I find the tepidness of Danish political debate sickening. There are very few strong voices who speak out against injustice, and those who do are quickly hushed by the chorus: "well, Denmark isn't perfect, but it doesn't get any better!"
0 #7 Nylonmand 2010-07-09 06:47
Is this the plan?
0 #8 ADVOLATWITALM 2010-09-04 12:04
I enjoyed reading your blog. Keep it that way.
0 #9 danish bizkit 2010-09-21 21:28
Great article :-) ... I loved it !!
0 #10 Tommy Jensen 2011-01-09 16:17
Hello Philip,

Someone made your link his very day, and as a dane questioning myself in many years, I just want to congratulate you for your precise description of our country.
From one of the very few unplugged.
+1 #11 Patricia 2011-02-04 18:38
Yes. The personal freedom in Denmark sucks and is mostly non-existent, but for the people in England, their freedom is a con-game to the extreme and should be addressed long before an english ex-policemand (illuminati) can complain about Denmark. Don't think that the ongoing Egyptian experience cannot happen in England or Denmark, it will. The Omega(last)revolution will soon be world wide.
All the politicians get more and more powerfull, and all the people get less and less and lost. well it will all change very soom. The system will very soon self-destruct, and it is about time too. The War is between the system and the people who represent it, and the rest of us, we simply don't want the opressors any more.
Patricia Stones.
0 #12 pensionisten 2011-02-11 11:02
Sharp observations + good analysis = Food for the brain. Thank you Philip.

I have one comment, though. The Jantelov still rules for the majority of old Danes. But lots of young Danes oppose it. They know from their mothers that they are unique, "simply the best". Although their teachers at school work hard to "socialize" these children, some of them may recover.

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